By Maryam Iraj
The first film of “Be My Guest” ad series saw Shah Rukh Khan roaming through the streets of spice markets, sky diving, playing volleyball on the beach and shopping at Dubai Mall, all the while surprising Dubai’s residents. This advertisement of Dubai endorsement by the King Khan has taken the media by storm.
A second edition of the Dubai Tourism #BeMyGuest campaign released in January, and the Bollywood superstar has posted a teaser of the video on his Twitter:
— Shah Rukh Khan (@iamsrk) January 10, 2018
Here is the complete version of the second advertisement.
Bollywood King, Shah Rukh Khan, charged Rs.30 crores to do the advertisement with the wardrobe cost of US$25000. During the shoot, he stayed at Burj Al-Arab royal suite and traveled in private jet from Mumbai to Dubai. Khan’s name is an assurance enough to make any project a success story in any part of the world. Hence, when he signed with the Dubai Tourism last year, it was evident that he would bring a decent bulk of tourism to the land with his endorsement and, as always, he measured up to the expectation of the financers.
The concept and idea was that of Sheikh Mohammad Bin Rashid’s (Ruler of Dubai) wife Rania, and is directed by the Tubelight director Kabir Khan.
Here is the first ad of #BeMyGuest:
The making of #BeMyGuest.
Under the direction of Kabir Khan and with the glamour of King Khan, Dubai is shown in its full glory. “Be My Guest” won the Grand Prix award at the International Tourism Film Festival Tourfilm Riga, organized in Latvia under the tourism category in May 2017.