The Streaming Video Giant: Netflix

Sandvine has released important statistics about the website

Let’s all not argue on the fact that on every weekend night, we shamelessly sit down in front of our computer screens, for hours, binge watching our favourite movies and television shows  for the hundredth time on Netflix and then go on to watch other amazing shows and movies on it.  Hence it was no surprise to us when The Global Internet Report of Sandvine exposed these statistics to us on October 2, 2018.


According to the report, Netflix accounts up to 15% of the world\'s bandwidth - defined as the maximum rate of data transfer across a given path. This is a huge number and the website stands as the sole champ and conquistador amongst the other such applications.

This report comes from a vendor of bandwidth-management systems, and the report has been compiled after thoroughly referring to 150 service-provider customers globally who account up to 2.1 billion subscribers out of the population of 7 billion in the world, hence it can be deemed to be credible.

The Canadian company based in Waterloo shared that the report does not include data from China and India.

Other statistics included in the report showed that after coming out as the 800-pound gorilla in the video streaming world, Netflix was followed by HTTP media streams, which accounted up to 13.1% of the downstream traffic, this was in turn closely followed by YouTube with 11.4%, then came web browsing standing at 7.8% and lastly MPEG transport streams at 4.4% of the total amount.

It also found out that during peak evening hours, Netflix usage climbs up to account for 40% of the entire downstream traffic on a couple of wireline operator networks in the America, according to the research, this has been a repetitive statistic in the previous researches conducted by Sandvine.



As per, Sandvine, we get another interesting statistic that apart from Netflix accounting up to 19.1% of the total downstream traffic, Amazon Prime Video consumes more data than YouTube the two standing to mark up to 7.7% and 7.5% of downstream traffic, respectively.

This report has also highlighted that Netflix’s video encoding is more efficient than the the rest of the major internet-video-provider sites, meaning that Netflix could represent a greater portion of internet-data consumption if its compression algorithms were less efficient.

On a global basis, ‘video’ stands for 57.7% of the total volume of downstream traffic on the internet. From this 57.7%, Netflix represents 26.6% downstream video traffic worldwide.

If we were to further divide this according to different regions, the report states that in America, Netflix devours 30.7% of the traffic; Europe, Middle East and Africa depict a greater use of YouTube than Netflix both accounting up to 30.4% and 23.1%, respectively; yet in the Asia-Pacific region web based video streaming stands at the top with 29.2% and is followed by a 17.7% of Facebook video streaming.