Islamabad: Pakistan Telecommunication Company Limited (PTCL) signed a strategic alliance with ZTE Corporation in order to set up a Joint Innovation Center (JIC) on Big Video in the country.
JIC is actually a key initiative of PTCL and ZTE for the development of Smart TV, strengthening PTCL so to provide the high quality video services to customers on TV and mobile devices.
The Joint Innovation Center is first of its kind over big video services in Pakistan and it will be allowing both PTCL as well as ZTE to:
- Share resources
- Exchange knowledge
- Tap into the potential of the latest available technologies
PTCL would be able to improve its Smart TV offers and provide new value-added services its customers. The memorandum of understanding (MOU) was signed by Chief Commercial Officer PTCL, Adnan Shahid and Vice President Multimedia Product & Services ZTE, Frank Fang.
The agreement would also serve to empower the PTCL digital ecosystem which is based on video Solutions. It will also be supporting the union of the PTCL ICT framework to counter rising OTT technologies and enhancing competence and innovation levels of future.
The alliance will also establish the research and development process that would lay down an operation model for PTCL in order to create the best experience for customers in terms of the usage of Smart TV in addition to offering bigger services such as 4K Ultra High Definition (HD) TV.
While talking about the establishment of JIC, Chief Commercial Officer PTCL, Adnan Shahid said, “PTCL has been a leader in providing digital entertainment. Big video JIC in Pakistan will enable us to provide new and innovative video services for people in Pakistan with local research and development to meet our local, cultural and digital requirements.”
PTCL offers a state of the art digital TV along with time-shift and video on demand services. PTCL Smart TV app consuming ZTE platform was named for the Best Mobile App in the Media, Film, TV/Video category of GSMA Global Mobile Awards (GLOMO) 2016 recently at Mobile World Congress in Barcelona.
Senior Vice President Cloud Computing & IT ZTE, Zhu Jinyun said, “ZTE is a market leader in Video OTT in the world. We are pleased to see PTCL using our platform to offer live TV and videos to its customers. We feel excited to further collaborate with PTCL in various domains including PTCL Smart TV offering for creating superior user experience for customers in Pakistan.”
Pakistan Telecommunication Company Limited (PTCL) is the largest ICT services provider of country and encompasses:
Fixed line voice telephony
Wireline and Wireless broadband internet
Broadband and multimedia services
A wide array of corporate solutions for businesses and enterprises
ZTE Corporation is the leading provider of telecommunications equipment and network solutions across the world in over 160 countries.