By Anahita Zurvan
Uber; an international smartphone application that has reinvented the transport business in more than 600 cities across the globe lately, declared its partnership with HBL Pakistan Super League (PSL) 2018 following it signed the deal with PCB. It is the third HBL PSL league for the cricket lovers of Pakistan.
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This ground-breaking Uber endures a large global presence mainly because of its sustained efforts to celebrate the local culture. Uber, being highly sensitive to local culture, precisely identified that there is nothing that bonds Pakistanis more than cricket. This MoU reflects the brand’s commitment to strengthen the local cricket industry.
It is a huge moment for Uber since it used the Uber Chopper to transport the #HBLPSL2018 trophy for the unveiling celebrations in Dubai on February 20, 2018. The trophy was escorted by representatives from Uber, HBL and PSL including: Mahvish Omer (Head of Ticketing and Special Projects PCB), Naveed Asghar (Chief Marketing Officer HBL) and Ayesha Aleem (Partnerships Manager Uber).
The chopper firstly carried the trophy from Atlantis, Dubai to Me’aseim. Daren Sammy, captain of the winning team (Peshawar Zalmi) from last year’s PSL was honoured with the first glimpse of the trophy. It was then offered to the captains of the teams playing in PSL 2018 who took it to the Dubai Stadium for the launching celebrations.