By Maryam Iraj
According to a source, the license bidding process has been upheld as PEMRA wins the DTC case. The DTC (Direct Home to Market) case appeal was filed in Supreme Court on April 28th, 2017 by the Pakistan Electronic Media Regulatory Authority (PEMRA) against a Lahore High Court order of December 28, 2016.
According to the ruling of LHC, the regulations prohibiting television broadcasters from entering the Direct to Home (DTH) market has been set aside.
According to the LHC order 2016, the DTC regulations 2.11 and 3.23 had been determined as ultra vires and illegal. In December 2016, a full bench of the Lahore High Court nullified the auction of ‘Direct To Home’ (DTH) licence carried out by PEMRA after striking down the rules and regulations which stopped broadcasters from applying/participating in the bidding process.
The two regulations notified in the LHC decision, when read with Rules 13(3) and 13(4) of the Pemra Rules 2009, prohibited the participation of broadcasters in the DTH distribution market.
A record 400 million dollars (approximately) will be immediately received by foreign and local investment through PEMRA, licensing Pakistani electronic media to ultimately transform the entire spectrum as soon as the process initiates.