Our Top 5 Favourite YouTube Makeup Artists

List of the best Makeup Artists.

 Cosmetics are used to enhance our appearance and make us feel flawless. Makeup has been used for many centuries now. The first known people who used cosmetics to enhance their beauty were the Egyptians. Makeup those days was just about eye colouring and some lip tint. These days makeup has become essential for both men and women.

With many channels on YouTube serving the purpose of fashion and beauty here are some of the top Artists.

If you’re obsessed with makeup and can’t wait to know all the beauty hacks this list of You-tubers is ideal for you featuring our very own favourites. 

1. Michelle Phan

Michelle Phan is an American make-up artist, entrepreneur, and voice actress who became known as a YouTuber. Phan’s YouTube channel has over 8.9 million subscribers, 1.1 billion lifetime views, and 385 uploaded videos.

Phan had a personal blog in 2005, in which she discussed different makeup tutorials. In May 2007 she began publishing on YouTube. 

Moreover, BuzzFeed featured two of her “How To Get Lady Gaga’s Eyes” makeup tutorials in 2009 and 2010, which helped the videos go viral and brought Phan over a million subscribers.

In 2010, Lancôme made her their official video make-up artist after she used some of their products in her videos. She became their first Vietnamese spokesperson not only in the United States but across the globe. 

Even though, she has stopped posting and making YouTube videos she was able to inspire many all over the world and remains favorite of millions.

she left a video with a message for her subscribers :

“I wanted to share my side of the story to my viewers who has been supporting me since day 1. This video is dedicated to you. Thank you for all your support and inspiration you have given me during my 10 years on YT. I’ll return when I’m inspired to share new ideas”



2. Chloe Morello

The YouTube beauty and style guru in Australia who has earned 2.5 million subscribers offers fun and detailed tutorials as well as reviews on beauty and skincare products.

Moreover, she gives tips on hair styling and personal style as well. 




Even though many people got offended when she covered Eid makeup looks in a Hijab, she gained many Muslim followers who were impressed that not being a Muslim herself she was guiding Muslims on Eid about their looks. Moreover, one of her most popular videos is actually a makeup tutorial for Eid.

She claims:

“Just remember, it’s about celebrating life and unifying women, regardless of their race or religion.”



3. James Charles Dickinson:


James Charles Dickinson, known  as James Charles is an American internet personality, makeup artist, and model known to be the first male CoverGirl spokesperson.

Charles had been always an artist drawing and painting since he was a kid.


“ I’m a super creative person and have always loved drawing and painting since I was super young but makeup was a new avenue for me,”

Charles told Cosmopolitan.

“I used to draw portraits of celebrities so I’ve always had a love for beautiful faces.”



4. Nikkie De Jager 

Nikkie de Jager is famous for her YouTube channel NikkieTutorials, she is a Dutch makeup artist and beauty vlogger. She gained  popularity in 2015 after her YouTube video, “The Power of Makeup,” went viral and inspired many other people showing their faces with and without makeup in their videos. Her YouTube channel has 10 million subscribers and over 891 million video views. 

Nikkie was sick back in 2008. Bed ridden she spent weekend watching TV and watched The Hills for the first time.


“It was the first time I ever saw the show, and I immediately fell in love with the girls’ style,”

she told Teen Vogue.

“For two days I drooled over Lauren’s beautiful eyeliner and Heidi’s gorgeous hair.”

Afterwards, she knew what she wanted to do and it was to become a beauty blogger and influencer. 



5. Jeffree Star

Jeffree Star is an American Internet celebrity, makeup artist, entrepreneur, and musician. In 2006  Star became the most followed person on MySpace. He frequently used MySpace pto promote his music career but later left the music industry focusing on Makeup. 

In 2014, he founded his makeup brand, Jeffree Star Cosmetics becoming it’s founder and owner.
He started making videos promoting the brand on YouTube, where he became popular within a short period of time and gained more than 9 million subscribers and over 1 billion views in 2018.