LONDON: London’s iconic red double-decker buses are carrying brand Pakistan on the roads of Central London, the hub of world tourists. This ultimate branding campaign is running under the theme of “Emerging Pakistan” and will continue for four weeks.
Tens of thousands of people will get to see the London buses daily. During the four weeks, millions will see these buses depicting the diversity and beauty of Pakistan.
The initiative is a part of celebrations planned by the Pakistan High Commission London for the 70th Independence Anniversary of Pakistan this year.
Fully wrapped double-decker buses are showcasing the pristine beauty of Pakistan with its highest peaks, beautiful landscape, rare fauna, monuments representing ancient civilization, magnificent architecture and rich and diverse culture.
The moving buses are creating an unparalleled lasting visual impact on millions of pedestrians and motorists alike, especially the tourists. Millions of tourists visit London every year, mainly during summer. The buses decorated in Pakistani colours will pass through the tourist routes covering thousands of miles in total.