Pakistan’s 70th Independence Day is less than a month away and the celebrations are already well underway. One of them being an open competition for the design of an official logo for the huge event, held by the Government of Pakistan, and taking place in the countries capital, Islamabad.
The competition, ‘Main Hun Pakistan’ included four hundred entries from two hundred participants; the winner was announced at the Pakistan National Council of Arts on July 14, 2017. The Minister of Railway Khawaja Saad Rafiq and Minister of State, Broadcasting and National Heritage Mariyam Aurangzeb were a part of the ceremony.
According to Mariyam, the purpose of the competition was to create awareness in the new generation regarding the importance of sacrifices made by our forefathers in the creation of a separate homeland. This activity was considered engaging and fruitful to enhance the level of creativity among the Pakistani youth. The logo, unveiled by Mariyam Aurangzeb, consisted of big digits seven and zero with a crescent and star overlapping them. The logo was bright, multi-coloured and reflected the theme of unity, celebrations and cultural diversity in the country.
The winner was Sabah Zaman, a student of third year from NUST-SADA. Her efforts were greatly appreciated by the government and she was awarded Rs. 500,000.
While, on one hand, the logo is being used officially now for the festivity of Independence Day and is holding a high level of significance, but alternately, on the other side, people are strongly criticizing the level of judgment as well as the creativity of the designer.
Many people are claiming to be better designers and are describing the logo to be ‘as pathetic as the ruling government’. Numerous people are even sure that five year olds and their cats can nail the logo and give a hundred times better performance than this one.
Some are so disappointed that they believe of having their lives wasted by mastering the art of graphics designing. Others are sure that the girl has won a lottery and it has been merely her luck.
There are legends who believe that our country has become too liberal, accepting LGBT and demonstrating it in our logo courageously. While their sarcasm definitely deserves a salute, taking it to a whole new level, a few people are also sharing a possibility that the other logos would have been so disastrous that the government would have been compelled to choose this one.
These are a few people’s reactions regarding the logo:
After all criticism, Sabah Zaman (the winner) has also responded on facebook saying:
“Those who said they could have done a better job so let me tell you it was an open competition you could have applied and might have done much better than me for sure. Thanks for your criticism because it made me even stronger”
During all this, one thing is confirmed that whether people hate it or love it, the decision has been made and this is the final logo for celebrations of Independence Day of Pakistan 2017. It is going to be used in all government ceremonies for the big day this year. Mariyam Aurangzeb has even invited the private sector to join these celebrations with equal zeal and fervor.
So, take a chill pill people and better luck next time, to all the angry folk of Pakistan!