Lego’s call to reject Chinese artist Ai Weiwei’s request for a bulk order of its bricks last year was a “mistake”, admitted the toy firm.
Kirk Kristiansen, Vice-Chairperson had told The Wall Street Journal a worker had misinterpreted the company’s policy on political neutrality.
In October, Ai said that his request was declined because the Lego had considered his planned exhibition to be too political.
The artist is known for criticism of the Chinese government.
“It was an internal mistake,” Mr. Kirk Kristiansen had said.
He said the choice had been made “very low within the organization by our shopper service department”, which Lego’s board had not been involved at the time.
Mr. Kirk Kristiansen’s son and successor Thomas had added: “It may be a typical example of what can go wrong in a massive company.”
Lego’s refusal to supply bricks for Ai’s design on the political dissidents encouraged individuals round the world to gift the bricks at “Lego collection points” that’re set up in numerous cities.
The artist concluded that making up a brand new series of artworks based on incident as a commentary on freedom of speech & political art.
In Jan, Lego decided to avert asking bulk clients what they wished to try to with the bricks.
It said that such customers ought to instead explicate that the corporate doesn’t endorse works shown publically.
Ai later told the BBC that Lego’s u-turn was a “victory for freedom of speech”.
The artist additionally gave the impression to react to Lego’s decision by posting an image on Instagram of a young boy protruding bricks onto his face, in the midst of a smiling emoji caption.