Earth Hour 2017 asks to go dark for a bright future

On March 25, 2017 all across the globe, in more than seven thousand cities, people will switch off their lights from 8:30-9:30pm to mark earth hour.

When we will turn off all the non-essential lights this Saturday, our aim should be to educate ourselves, our friends, family and the people all around us to save our planet for our brighter future. While going dark, we should need to take strong steps to reduce the environmental issues and keep our planet green and make it better place for our next generations.

The Earth Hour movement was started by World Wildlife Foundation in Sydney, Australia ten years ago. This year earth hour is more important than ever before. World Wildlife Foundation had launched the Living Planet Report 2016, which explains that the species populations of vertebrate animals have decreased in abundance by 58 percent between 1970 and 2012.

A water shortage warning for 600 million children by 2040 had already been launched by UNICEF. Among the most liable countries by climate changes Pakistan stood seventh in the world.

WWF Pakistan is also preparing for this earth hour on Saturday. WWF-Pakistan will  celebrate Earth Hour on March 25 in Lahore (Emporium Mall), Karachi (Frere Hall), Islamabad (National Assembly) and Sukkur (WWF’s field office).

This year WWF had given some guidelines that how should we participate to save earth, guidleines are:

  • Switch off extra lights
  • Plant indigenous trees
  • Say no to plastic bags etc.

The digital media campaign was also being started by March 15, which seeks to highlight the importance of climate change awareness in Pakistan. WWF had also appointed individual members, good will ambassadors to make this campaign more effective.