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Diet choices of fit and over-weight people are different

The new-fangled study established that bulky people make diet choices separated from their familiarity about fit food

Lead researcher Dr Nenad Medic, from Cambridge University, said:

There is a clear difference between hypothetical food choices that overweight people make and the food they actually eat. However they know that some foods are minus well than others and say they wouldn’t essentially choose them, when they are faced with the foods, it’s a dissimilar matter.

This is an important insight for health campaigners as it suggests that just trying to educate people about the healthiness of food choices is not enough. The presence of unhealthy food options is likely to override people’s decisions. In this respect, food choice does not appear to be a rational decision – it can become divorced from what the person knows and values.