YouTube Changes its Partner Program Policy


By Anahita Zurvan

YouTube opened their partner program to everyone five years ago. It was actually a giant deal and meant that anybody could log onto to the website, start uploading videos, and instantly begin making money. This model was introduced to help it grow into the web’s principal video platform, but simultaneously it also inherited some problems. People started creating accounts to upload content owned and created by other people. This copy-paste behavior proved to be damaging for record labels or movie studios, occasionally other famous YouTube creators as well.

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To weed out these bad elements, YouTube has declared to change its policy of partner program, recently. From now on, Youtubers won’t be able to monetize until they get 1000+ subscribers, 4000+ lifetime views in 12 month, for their channel. For YouTube, it’s a chance to collect data on a channel to know if it’s legit and not involved in the illegal use of content. At the same time, this viewing-target won’t discourage new independent creators from signing up for the service to put-up new videos.

It is obvious that along with shielding the partners for their services whose videos are being re-uploaded by fraud uploaders; these new rules will help YouTube to keep plagiarized videos from being uploaded and to earn money from that.

As Bardin—VP YouTube, wrote, “This new threshold gives us enough information to determine the validity of a channel,” wrote Bardin. “It also allows us to confirm if a channel is following our community guidelines and advertiser policies.”

YouTube is taking excellent steps to promote and guard the ethical practices in electronic publishing. But it is yet to be determined how the new generations of Youtubers would react to this!









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