Facebook takes notice of fake news with new “Trending” formula


There is something new which Facebook is introducing, its actually an update in “Trending” feature that will be able to highlight the latest hot topics on its social networking sites but the important thing is its effort to to root out the kind of fake news stories that critics contend helped Donald Trump become president.

On Wednesday, it is announced that Facebook’s trending list will consist of topics being covered by several publishers. Before, it focused on subjects drawing the biggest crowds of people sharing or commenting on posts.

This is done to make Facebook a solid and more credible source of information by steering hordes of its 1.8 billion users toward topics that “reflect real world events being covered by multiple outlets,” Will Cathcart, the company’s vice president of product management, said in a blog post.

The trending lists to cater to each user’s personal interests will be stopped customizing by Facebook. Instead, everyone located in the same region will see the same trending lists, which currently appear in the U.S., UK, Canada, Australia and India.

Facebook introduced its trending list in 2014 in response to the popularity of a similar feature on Twitter, the short-messaging service that competes for people’s attention and advertising revenue.

After a technology blog relying on an anonymous source reported that human editors routinely suppressed conservative viewpoints on the site in last summer, so many questions were raised about Facebook’s influence on what people are reading intensified.

Some of the fake news stories targeted Democratic presidential nominee Hilary Clinton, prompting critics to believe the falsehoods help Donald Trump overcome a large deficit in public opinion polls.

Facebook CEO Mark Zuckerberg initially brushed off that notion as “crazy ,” but in December the company announced a slew of new measures to curb the spread of fake news.”

Facebook took step to discourage the creation of fake news in the first place, and is banishing perpetual publishers of false information from its lucrative ad network. Google said it had exiled about 200 publishers from its Ad-sense network for various misrepresentations as part of a review conducted during the six weeks of last year, according to a report released on Wednesday.






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