The tech giant, Apple has launched a whole new website with the sole purpose to convince Android users to shift to ios. The website is dedicated to telling the Andriod users that Apple is better.
Apple plans to release 3 phone this year and this type of marketing strategy can seem to work in favor of Apple.
Once you go on the site, the first question that appears is “Will the shift be easy?” Apple answers, “Yes, it will. There’s no need to save your stuff elsewhere before switching from Android. Just download the Move to iOS app from the Google Play Store and it securely transfers your content for you. That means things like your photos, videos, contacts, calendars, mail accounts, message history, and free apps — including Google Apps. And you can trade in your old smartphone, if eligible, for credit toward your new iPhone.”
Similarly, many other questions are on the website. However, questions regarding personal security and privacy are the most trending.
On talking about privacy, the company says, “Privacy is a priority with Apple. Unlike many other phones, important data on your iPhone is encrypted from the start and protected by your passcode. Apple apps like Maps and Safari help to keep private all the places you go and the sites you visit, and Apple will not sell your information to anyone for any reason. Best of all we provide easy-to-install software updates that help to protect your device and your data from security threats.”
Apple is determined to crush its Android competitors worldwide. It has expanded its network in India where Apple holds only 2% of the market and the rest is dominated by Chinese Android brands.
A recent survey by Morgan Stanley reports that Apple users are more loyal than Android users.